The search engine meta tags, which are the technical subject of in-site SEO, ensure that our site is well perceived by bots and indexed correctly in search results. The main parameters shown among the meta tags are; There are tags that signal the bots such as page titles and descriptions, language tags, correct page address displays. With properly structured meta tags, Google can browse and perceive our pages in a healthier way. Therefore, we can say that it is an important SEO criterion for meta tags that directly affects our rankings.
When using these labels, you should definitely get professional support. Incorrect labeling will lead to misperception of sites and even index losses. If you want to see your current meta tag errors or shortcomings, you can use our free analysis tool.
What is External SEO Work? What Should Be Considered? (Off-Page SEO)
What is External SEO Work?
Outside SEO work, as the name suggests, includes all the interactions and shares that take place outside the site. We can also think of this work as increasing the popularity and awareness of internet projects. Offsite SEO is a highly sensitive and important issue. Among the biggest reasons for making the biggest mistakes in SEO work and the way to the deletion of the sites from Google; We can show off-site posts to fool Google. Off-site studies that are far from natural and artificial popularity will endanger our site in the near future. Google performs top-notch to detect such artificial shares. Websites that are exposed to negative determinations experience losses in the rankings over time, and return to difficult ways.
In other words, the work done on the site is called “backlink”. First of all, what is backlink? Let’s examine this question in our subtitle.
What is Backlink?
A website’s link to another website is called a backlink. We can think of this situation as follows; If a website that is safe and popular by Google recommends you on its site and recommends it to its users, Google will also trust your site in direct proportion. Thus, both traffic and awareness will be provided to our site by providing popularity. Along with the latest Google updates, the backlink issue appears to be the subject that needs to be treated much more precisely. Some websites that manipulate this structure can be detected by Google and filter in search words. Therefore, unnatural and paid backlinks pose a danger for projects.
How Should Natural Backlink Be?
Actually, the answer to this question is very simple. If you offer good content, your site visitors will want to easily reference the information they have obtained from you. In this case, you will have gained a natural link. But the biggest and critical mistake made starts here. SEO-related people expect to increase with paid links received from dense and poor quality news sites because they see all the work as a link. When this manipulation occurs in a short time, they are deleted from the search results. Instead of this type of naturally received and paid links, the links should be gained naturally by preparing quality and up-to-date content.
So Where Should I Start?
SEO moves your store on a busy street. It brings people looking for products and services together with the most appropriate budget. Besides, its main benefits are; brand awareness, reputation and sales increase. What is SEO with all the lines in our article? We tried to answer the question. Of course, however deeply we tell, this is a consultancy service. It is important to carry out project-specific work, as each website, each project has its own unique structure. As a result of the analyzes that a good specialist will undergo the project, he / she should start his processes by creating a correct work plan. As SEOCU.COM, we analyze all the projects we consult in the light of accurate and up-to-date information and provide the necessary appropriate work. How is it going to be? How are we going to do? Without growing such questions in mind, let us support your project with our appropriate strategies.