Whether a business is big or small, any business owner knows that in order for their company to grow, they have to grow their customer base. It’s the customers who make the business possible at all. But, it’s no secret that acquiring new customers often proves to be much more of a challenge than focusing on the ones you already have. However, if you make use of some of the following suggestions, you may just be able to get your business’s client base back on the growth track.
In this age of smartphones, tablets, and constantly changing technology, there’s no question that you should be using the Internet to your advantage. Hopefully, your business already has a quality website that is updated regularly; if not, you may want to consider making this a priority. If you do have a website, but it is not generating business as you had hoped, you can always look for a company’s assistance with search engine optimization to boost your website’s rankings. A less costly way to boost your company’s presence on the Internet, though, is to use social media sites, such as Facebook, Twitter, Google+, or LinkedIn. These media sites provide a great outlet for building relationships with potential customers, and they also give current customers the opportunity to spread the word about your business for you. If you are only using one of these sites, then try branching out to another one to reach new people. You can even pay for additional advertising on these media sites if you so choose.
People love good deals. Try offering a special deal to Facebook fans who “like” your page, adding a discount code on your website for new customers, or even putting a coupon in the local phone book. The hardest part is just getting new customers in the door for the first time, but a good deal is sure to draw some in.
Do you know who else enjoys a good deal? Your current customers. And they would probably be willing to work for it. Develop of referral program for your current customers that provides rewards in exchange for new business. You can easily do through by sending out a mass email to your current customers.
Never underestimate the power of some good, old-fashioned, face-to-face networking. This does not have to equate to you handing out your business card to everyone you meet. Instead, focus on building new relationships and working your business into conversations when it is applicable—when someone seems truly interested. Search for local events, such as conventions or presentations, related to your business. You can attend these events and distribute business cards, information, or new-customer discounts to those in attendance. Similarly, depending on the type of business you run, you may want to consider doing a free presentation somewhere yourself. If you do some research, you can surely find a local organization looking for speakers at an event. This can be a great way to spread the word about your business. Be sure to bring plenty of handouts for anyone who shows interest.
And then, of course, you always have a multitude of advertising options available to you. Some options, like billboards, television, or Internet ads, might be more expensive than others. You could try posting bulletins, mailing out flyers, or even advertising on the side of your own vehicle. Do a little bit of research and find out where your target audience would be most likely to see your advertising.
If you make it a point to implement some of these suggestions on a regular basis, your business will have a much better chance of continuing to grow its customer base. And, as your customer base grows, it will get easier and easier to find even more new customers in the future.